About The Project
Client: Boris Gutierrez, Realtor & Broker — Specialist in international and luxury real estate
Go-To-Market Strategy for Targeting the French Community in Los Angeles.
Market Focus: French expatriates and Francophone community in Los Angeles
Objective: Establish Boris Gutierrez as the go-to real estate expert for French-speaking buyers and sellers relocating to or investing in Los Angeles
Case Study I Real Estate
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Background
Boris Gutierrez, a seasoned Los Angeles-based realtor with expertise in luxury and international properties, identified an opportunity to serve the growing French expatriate and Francophone community in LA. With approximately 60,000 French nationals and a wider network of Francophiles in the region, there was a niche yet underserved market seeking culturally fluent real estate guidance.
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Challenge
The French-speaking community in Los Angeles is diverse, geographically spread, and values trust, cultural understanding, and bilingual communication in real estate transactions. Boris needed a go-to-market strategy that would:
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Position him as a culturally competent, trusted real estate advisor
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Build visibility and credibility within the French community
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Generate qualified leads from buyers, sellers, and investors
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Strategy
We designed an integrated go-to-market strategy emphasizing cultural connection, community engagement, and thought leadership.