Art Case Study
I Athenessa Gallery I
Athenessa Gallery is a contemporary art gallery dedicated to showcasing emerging and established artists through curated exhibitions, art shows, and cultural events. Based in a vibrant Los Angeles artistic hub, the gallery aspired to establish a reputation as a premier venue for thought-provoking and meticulously organized art showcases but needed help with structured operational frameworks and customer experience (CX) strategies.
The gallery represents internationally renowned artists and offers an impressive collection of high-end and affordable artworks curated by its owner, Vanessa Virag : "Our mission is to make quality contemporary art accessible to everyone!"
Athenessa gallery displays an impressive collection of international artists, such as Annina Roescheisen (Venice Biennale), Yassine Mekhnache (Art Dubai, Art Miami), Virginie Caillet (Art Basel) or Artiste Ouvrier (Setouchi Triennale), Dennis Muraguri (Cochi Biennale).
Challenge
As a new gallery, Athenessa Gallerie faced the complexities of organizing and managing large-scale art exhibitions without prior operational systems in place. Key pain points included event planning logistics, artist and stakeholder management, visitor experience optimization, and brand positioning in a competitive art market.
Solution
Our consulting team collaborated intensively with Athenessa Gallerie’s founders and curatorial team to develop a comprehensive foundation for scalable exhibition management and an engaging visitor experience. Our 8-month engagement included:
Exhibition Organization & Management Framework
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Developed end-to-end exhibition planning templates, timelines, and checklists.
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Created standardized workflows for artist outreach, contract management, artwork logistics, and vendor coordination.
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Implemented budget management tools to ensure financial oversight for each event.
Operational Systems Implementation
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Established a CRM system to manage artist relations, partnerships, and visitor databases.
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Introduced inventory management protocols for art handling, storage, and sales tracking.
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Designed event staffing models, including volunteer coordination guidelines.
Customer Experience (CX) Strategy Development
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Mapped the visitor journey to enhance gallery layout, signage, and accessibility.
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Developed guided tour scripts, interactive exhibit features, and curated experiences to deepen visitor engagement.
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Trained gallery staff in customer service best practices to ensure a welcoming and knowledgeable front-of-house presence
Brand Positioning & Marketing Support
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Crafted a clear brand narrative and messaging strategy.
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Provided templates for press releases, artist statements, and exhibition catalogs.
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Advised on social media and digital marketing tactics to drive event attendance and audience growth.